Coverage to Include Original Food-Themed Content on the Knicks, Rangers, Islanders and Devils
All-Week Takeover Across MSG Networks’ Linear and Digital Channels to Start on Monday, November 12
MSG Networks (NYSE: MSGN) announced the upcoming launch of “Food Week,” a full week of food-themed programming that will highlight the intersection between love of sports and passion for food. The complete, all-week takeover will officially kick-off across MSG Networks’ linear and digital channels on Monday, November 12th with a mix of new and existing content on the Knicks, Rangers, Islanders and Devils.
Through its new “Food Week” initiative, viewers will be provided with an authentic and fresh look at their favorite players at some of the most popular restaurants throughout the city, including Kevin Knox at Benihana, Ron Baker at Jacob’s Pickles and Rangers teammates Neal Pionk, Adam McQuaid and Brett Howden at Lure Fish Bar. Islanders and Devils players and MSG Networks on-air personalities will also be interviewed during the week, including inside iconic food establishments such as Junior’s Restaurant and Hobby’s Deli in Newark.
The content will be integrated into pre-game show segments and in-game spots, as well as featured in “MSG Shorts” that will air after each game next week. The “MSG Shorts” programming will consist of both original and acquired short-form content, such as episodes from several of Complex Network’s “First We Feast” vertical including Hot Ones, Food Grails,Sean in the Wild and more.
“At MSG Networks, we continue to prioritize ways in which we can elevate our programming to broaden the company’s appeal and build viewer engagement,” said Kevin Marotta, Senior Vice President, Marketing and Content Strategy, MSG Networks. “By offering unique access into the New York sports scene through a new lens such as food, we can creatively tap into a wider audience and further ignite fan passion.”
The takeover will include interactive features, custom promotions and increased editorial content across MSG Networks’ website, YouTube and social channels, as well as on MSG GO, MSG Networks’ live streaming and video on demand platform for smartphones, tablets and computers. Fans will be encouraged to join the conversation and post their own food-themed content on Twitter, Facebook and Instagram using the dedicated campaign hashtag #MSGFoodWeek.